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Nicole Baddeley

My case study has created a campaign!

My first case study, Keren Maclennan has unveiled plans for the new online platform, Feminology.

Campaign branding by James Bridge


Last week I had the pleasure of hearing from one of my first case studies, Keren Maclennan, who found out that natural conception could be life-threatening for her whilst studying at university.


Since our interview, Keren has been "unable to stop thinking" about her experience and how other women have gone through the same thing.


The issue however remains the same, there is no great space for women to come together.


But now, Keren has started to create the online platform, Feminology.


Feminology is a network based around informing women of medical guidelines provided online in places like the NHS website but marrying those same guidelines with real women's stories.


The aim of this is to educate and inspire real change whilst campaigning for better funding for research and care in women's health.


Keren hopes that her platform will allow women to know they are not alone.


Nic.


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